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Research papers

The gold cup

In this paper, we see the partnership in action. The case history is a simple one, some would say naive. No methodology is put forward from which we may benefit. The research was not formal: it consisted only of the team itself visiting sales...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Robert E. Miller
June 15, 1980
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Citation

Miller, R. E. (1980a, June 15). The gold cup . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-gold-cup-


Research papers

The success of Hjemmet in the general magazine market in Norway

The paper tells how a family orientated women's weekly, Hjemmet, widened its audience dramatically through a coordinated editorial/marketing effort. During a 5 year period after 1974 circulation almost doubled, without reducing sales of the main...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Helge Boekenes, Mette Moe
November 1, 1979
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Citation

Boekenes and Moe (1979a, November 01). The success of Hjemmet in the general magazine market in Norway. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-success-of-hjemmet-in-the-general-magazine-market-in-norway


Research papers

The NMPP and freedom in newspaper and magazine distribution in France

Newspapers and other periodicals are still an important part of the communications Industry today, and they make an immense contribution to the work of informing the masses, and thereby to the forming of opinions from adolescence on. It is therefore...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kurt Arbogast
November 1, 1979
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Citation

Arbogast, K. (1979a, November 01). The NMPP and freedom in newspaper and magazine distribution in France . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-nmpp-and-freedom-in-newspaper-and-magazine-distribution-in-france-


Research papers

Building a radio audience

This paper describes how Capital Radio and Marplan worked together to use research to build an audience. From the start Marplan worked alongside the key executives at Capital, discussing, interpreting and making decisions based on the findings. Two...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Colin Day, Chris Friend, John Clemens
August 28, 1977
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Citation

Day, Friend and Clemens (1977a, August 28). Building a radio audience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-a-radio-audience


Research papers

Promotion and the retailer

ESOMAR has asked me to make some comments on "Promotion and the Retailer". In short I was to face you as a retailer and present you with some personal experiences and comments on the subject of promotions. So far so good. When I read the papers...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: K. J. L. Alberdingk Thijm
June 1, 1976
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Citation

Alberdingk Thijm, K. J. (1976a, June 01). Promotion and the retailer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/promotion-and-the-retailer


Research papers

Penetration of foreign markets through cooperation and joint ventures

Today many companies prefer to enter into partnerships, cooperation arrangements or joint ventures even in industrially advanced countries, and these are often the only ways for a permanent market presence in the East European socialist and in some...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Károly Ravasz
September 1, 1974
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Citation

Ravasz, K. (1974a, September 01). Penetration of foreign markets through cooperation and joint ventures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/penetration-of-foreign-markets-through-cooperation-and-joint-ventures


Research papers

Marketing research in planning East-West industrial co-operation

Some ideas will be discussed on the marketing research related to the East-West industrial cooperation of Companies in the West - with detailed knowledge on the situation and characteristics of the potential East partners. In the course of discussion...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Gábor Hoványi
September 1, 1974
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Citation

Hoványi, G. (1974a, September 01). Marketing research in planning East-West industrial co-operation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-in-planning-east-west-industrial-co-operation


Research reports

Rusk and Crumb

Consideration is being given to making use of the traditional links of the Rusk and Crumb Company with butchersby developing new products to be sold by butchers. Previous research among butchers and among consumers hassuggested that these could best...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1972
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Citation

, C. (1972a, December 03). Rusk and Crumb. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rusk-and-crumb


Research papers

An examination of market research's public image

The successful practice of marketing research depends on two factors: 1) the confidence placed in it by the business community; 2) the co-operation of members of the public, usually in their capacity as private individuals, but in the case of...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Peter B. Hodgson
September 1, 1972
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Citation

Hodgson, P. B. (1972a, September 01). An examination of market research's public image . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-examination-of-market-research-s-public-image-